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Digital Marketing Explained

DIGITAL MARKETING EXPLAINED AND WHY IT’S TIME TO GET ON BOARD

Today’s big news alert: We live in a digital era.


OK, maybe that isn’t big news. Especially since you are probably reading this post on a desktop, tablet, or mobile device, right? And, this isn’t the first thing you have looked at or digitally read today. Now more than ever, if you want your business to be successful and stand out you need to place yourself where your prospects, leads and current clients are looking – online.


Here is a simple outline of some top digital marketing 'need to knows':


Social Media
Social media channels, such as Facebook, Twitter, and LinkedIn have become a part of our everyday vocabulary. We use these platforms to get news, updates on family and friends, and info on company announcements.


If you don't know by now, audiences want to get to know companies via their personalities rather than some pushed ad. Taking advantage of either curated or company created content will help make this necessary touch point. While accounts and posting to them are free, smartly choreographed messaging can be costly; discretion and regularly monitored budgets are advised.


Pay Per Click
Pay per click advertisement, or PPC, allows you to get in front of your targeted audience with purpose. Whether this type of ad is placed on a search engine (Google, Bing, Yahoo) or falling right in a social newsfeed (sponsored post); using the right SEO keywords, focused targeting (demographics, job titles, interests) and a strong call to action will help deliver the right audience.


Email
People are on the go every single day. Reaching out to your contacts via a plain text or well-designed HTML email allows you to highlight specific services and expertise. Providing a link to your website and contact info within your emails, not only will boost your credibility but will also provide leads and prospects that essential extra touch point – saving you time while furthering the connection and 'on brand' messaging.


Website Analytics
At the core of digital marketing are your site and audience traffic derived from your efforts. Site analytics allows you to monitor traffic and follow interest paths. The number of sessions, new sessions, interactions and bounce rate help define what is, and is not working on your website.


Quality online preparedness can be overwhelming, which is why we recommend partnering with a group designed to serve your ideal needs and outcomes. By drafting up a specific digital marketing strategy with clear goals, together you can strengthen your company’s digital presence and reputation.


For more in-depth looks into social media and making the right connections, check out our Social Media: How to Get Noticed and Connect post and begin putting yourself among industry leaders.

Peeeple is a boutique digital marketing agency. To define your digital marketing strategy and next steps, please contact us.

Posted 2017


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