Social

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According to LinkedIn, consumers come into contact with 10 pieces of content before making any decision. In the world of social media, LinkedIn is a great tool to leverage your professional influence and build a lead generating network.

Organic reach will always remain a top priority for any company – no matter their industry. However, with the ever-changing algorithms on social media channels, for some, it may seem like a chase with no end.

Some food for thought: presently, there are 3.5 billion Google searches conducted on a daily basis. That number alone creates a necessary resource for marketing strategies no matter your industry.

Your company website or new landing page is officially up, Google analytics tracking code is in place, and you’ve begun seeing some visitors within your analytics dashboard. Now what?

This may just be a guess, but with 1.37 billion daily active users on Facebook – you probably have a Facebook profile. Facebook is a great way to connect with friends, family and (for business) current or future customers.

Today’s big news alert: We live in a digital era. OK, maybe that isn’t big news. Especially since you are probably reading this post on a desktop, tablet, or mobile device, right? And, this isn’t the first thing you have looked at or digitally read today.

Search engine optimization (SEO) uses strategies, techniques, and tactics to increase visitors to websites to obtain high-ranking organic placements in search results, including on Google, Bing, Yahoo, and other search engines. Source: Webopedia

Social media is one of the best ways to create and share content, providing an opportunity to make a lasting connection.